Skin that looks like a day off.
Dayoff is a conceptual tanning and skincare brand inspired by the warmth of slow afternoons and the ease of having nowhere to be. This self-initiated project explores how everyday face and body care could capture that feeling through a distinctive visual identity, packaging, and campaign imagery.
The identity pairs an expressive, curved wordmark with warm neutrals and a pop of vintage red. Tactile paper, tonal impressions, and considered packaging details bring depth to the brand, while close-cropped photography focuses on skin, product textures, and the rituals of application. Across the collection and social campaign, the direction feels warm, playful, and indulgent.
Brand Identity
Packaging Design
Creative Direction
Print Collateral
Social Media
Dayoff’s palette takes its cues from an afternoon by the pool. Cabana Stripe and Pool at Dusk bring in the red of a striped towel and the blue of shaded water. Lotion Linen and Amber Glass echo the ivory moisturizer and deep brown tanning bottles.
Use Lotion Linen as a base, Amber Glass for text, and Cabana Stripe and Pool at Dusk for accents. These pairings carry the same poolside feel across the website, social posts, emails, and digital ads.
